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Light industry once ruled this quiet backwater district; printing presses, welders, motorcycle repair, with a few dance spots thrown in for good measure. That is until city planners laid out a future more akin to New York City's SOHO, where galleries and artist lofts might dominate the picture. That vision didn't quite materialize, though big changes remained just over the horizon for this centrally located enclave.
 
 San Francisco had its dot-com explosion in the 90's and suddenly it was hip to live and work in SOMA. 3rd street saw the introduction of a major SF MOMA location, followed by Yerba Buena, and the Jewish Museum. Things very quickly shifted as multimillionaire tech-heads began populating the office spaces and lunchtime eateries, shifting the neighborhood's economic fortunes forever.
 
 Once unremarkable warehouses were transformed into offices that boasted the latest Internet connectivity. Old printing factories now became the city's hottest luxury lofts. Folks began taking note of the Victorian cottages nestled in the modest alleys between the broad thoroughfares. This period also saw the rebirth of the Ferry Building at the end of Market. This classic historic structure morphed quickly into an exceptional food emporium and farmer market location without rival. SOMA remains today an urban district where dreams are made, in a comfortable setting unlike any other. And all within biking or walking distance.